Introduction and my role:
Last summer, I worked as a PR and Communications Intern with Family Promise of Greater Wichita (FPGW) through AmeriCorps, a national service program which connects non-profits with the help they need. Through my AmeriCorps placement, I was able to contribute to FPGW's mission while gaining hands-on experience in nonprofit communications and community outreach.
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My main initiative was contributing to a sustainable social media strategy that would continue benefiting the organization after my service ended. Working closely with FPGW's Director of Development and Community Engagement Beth Schafers, I developed templates and reusable content in addition to collecting and creating daily social media content and weekly newsletters.
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FPGW provides essential services to families in the Wichita community, protecting children from suffering through homelessness. I am proud to have served my community by bringing my knowledge of social media, strategic storytelling, and design to amplify the mission of an amazing non-profit.
Social Content with an Impact
Crafting varied social content across Facebook, Instagram, and LinkedIn allowed me to communicate with the FPGW's 3 key audiences: volunteers, donors, and at-risk families.
"The Huddle" Weekly Newsletter
Through consistent quality and eye-catching titles I increased email newsletter open rate by ~9% compared to the first half 2024.
Building Awareness
Community presence is the backbone of a non-profit's awareness strategy. I made sure FPGW was there when it counted, finding and attending events with the team of family advocates.
Skills and takeaways
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Developed a strong understanding of non profit marketing and diverse audience engagement strategies
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Learned how to navigate ethical considerations while creating content about vulnerable populations
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Gained experience concepting and creating daily content across multiple social media channels
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Closely collaborating with and learning an industry professional
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Experienced in real time how effective communication can empower individuals in need